Coldwell Banker scored highest on the
customer-service rankings among home sellers, and Keller Williams
ranked first among home buyers in the annual J.D Power and Associates 2009 Home Buyer/Seller study.
The study measures customer satisfaction
with the largest national real estate companies. The most significant
factor is the buyer/seller experience with the practitioner. Other
factors include overall experience with the office and satisfaction
with special services offered, like referrals to inspectors and
lawyers. Home sellers also rate marketing.
Among the related findings:
- Home sellers report that, on average, 3.2 open houses were conducted for their property in 2009, compared with 4.5 in 2008.
- Approximately 64 percent of home sellers used a Web site listing to market their home in 2009, up from 61 percent in 2008.
Here are the home buyer rankings on a 1,000-point scale. (The home buyer average score was 791.)
- Keller Williams, 806
- Coldwell Banker, 801
- RE/MAX, 798
- Century 21, 795
- Prudential, 781
- ERA, 744
- GMAC, 731
Here are the home seller rankings on a 1,000-point scale. (The home seller average score was 786.)
- Coldwell Banker, 815
- Keller Williams, 801
- RE/MAX, 784
- Century 21, 770
- Prudential, 753